1) Machine gun marketing

A machine gun is a fully-automatic mounted or portable firearm, ordinarily designed to fire rifle cartridges in prompt sequence. Machine gun marketing is fully-automatic sending of big amounts of emails or make calls.

a) Email marketing:
- You send thousands of emails to people you don’t know.
- You use your own email lists (exhaustive) and probably bought opt-in lists.- You send off messages with subjects, the legal age of the addressees don’t desire to acknowledge around at this consequence.

b) Call center marketing

- You employ a call centre to call determination makers in companies from a purchased list, using a script for the operators on a subject that might not be of immediate involvement. This is like shooting with a machine gun: hardly hitting anybody – just like a spray of bullets. You might acquire a few replies or hits on your web site, simply you have boastfully operating cost.

2) Sniper rifle marketing

A sniper rifle is a rifle used to ensure accurate placement of shots at greater ranges than other small arms. A typical sniper rifle is built for optimal levels of accuracy. Sniper rifle marketing is targeting potential customers precisely. If you would acknowledge the companies that have visited your web site and that have shown sufficient concern, you would be able to:

a) Send messages with the best suited message based upon the pages visited on your website or the search words used. These companies are a very precise target.

b) Call the decision makers from these companies personally with an appropriate proposition. This is sharp shooting emails or cold calls, just like shooting with a sniper rifle. You will be very effective in setting up a conversation. Thus very efficient lead generation: more leads, less work.

So what is the most effective lead generation?

Addressing those companies who have shown pursuit in your products or services aside the visits they have paid to your web site. This is the advantage of LEADSExplorer by providing the do good of being more successful at less attempt, less costs, less time. Less is more.

Website link: http://www.leadsexplorer.com/en/le/home.html

A video for some insight: http://www.leadsexplorer.com/en/le/online-visitor-lead-generation-to-crm.htmlIf you have any questions, please don’t hesitate to ask

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